§ Best of · Updated May 2026
AI didn't replace designers; it changed which parts of the work compress. The tools below are the ones designers integrate into existing workflows — image generation, layout assistance, brand systems, and asset production.
§ The picks
The gold standard for AI image generation — stunning photorealistic and artistic visuals from text.
Still the gold standard for aesthetic image generation. Where designers go for moodboards, concepts, and hero illustrations.
The AI image generator that actually gets text right — best-in-class typography in images.
When the image needs legible type. Better than Midjourney for posters, ad creative, and anything text-heavy.
AI-powered design features built into Figma — generate, edit, and prototype with AI assistance.
AI inside Figma — layout assistance, generation, and template scaling. The path of least resistance if you live in Figma.
AI website builder — describe your site and get a fully designed, responsive website in seconds.
AI-generated layouts that publish to a live URL. Useful for landing pages and sites that don't justify a code path.
AI logo maker and brand kit generator — create a complete brand identity in minutes.
Logo system generator that exports a full kit. Not for branding-first companies, but more than enough for 90% of startups.
Magic Design for asset production at scale — social, decks, docs. Where the brand operationalizes.
§ Related recipe
Logo, palette, voice — without a designer.
§ Common questions
It's replacing the production work, not the design work. The taste, judgment, and systems thinking are exactly the things AI doesn't do well — yet. Senior designers are getting more leverage; junior production roles are most at risk.
Looka for fast, generic logo kits. For something distinctive, use Midjourney/Ideogram for direction-finding, then refine in Illustrator or Figma. Don't trust AI to ship the final logo.
For aesthetic quality, yes. For text-in-image, Ideogram wins. For commercial use, Adobe Firefly is the safest from a licensing perspective. Most designers run two or three of these depending on the brief.
§ More best-of lists