§ Recipe

Brand identity design.

You're not building Nike's brand. You're getting to an identity that's consistent, professional, and ownable, fast. These tools compress weeks of agency work into an afternoon of decisions.

IndieNo-code
  1. Logo system

    01

    Looka

    AI logo maker and brand kit generator — create a complete brand identity in minutes.

    Design & Creative
    Paid
    4.0

    Generate, customize, and export a full logo kit with variations. Not the thing a design-first company will use, but perfectly sufficient for 90% of startups.

  2. Brand imagery

    02

    Ideogram

    AI image generator especially strong at legible text, logos, posters, and design graphics.

    Image Generation
    Freemium
    4.3

    Consistent brand illustrations with text that actually reads. Better than Midjourney when your images need to carry type — hero shots with taglines, product renders with labels.

  3. Layout system

    03

    Figma AI

    AI features inside Figma for design exploration, editing, search, and workflow acceleration.

    Design & Creative
    Freemium
    4.4

    Figma with AI-assisted layout generation. Turn a brand kit into a template library — social posts, slide decks, doc headers — that non-designers can remix without breaking consistency.

  4. Voice + messaging

    04

    Claude

    Anthropic's long-context assistant for writing, coding, analysis, and careful reasoning.

    Chatbots & Assistants
    Freemium
    4.8

    Brand voice is just vocabulary choices and rhythm. Claude distills it from five sample paragraphs into a usable style guide anyone on the team can follow.

  5. Asset production

    05

    Canva

    Design platform with 25+ AI tools — Magic Studio makes everyone a designer.

    Design & Creative
    Freemium
    4.5

    Once the brand is set, Canva is where marketing operationalizes it — 50 social posts a month, on-brand, without bothering the founder.