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Dazzle

by Dazzle AIUnited States

Marissa Mayer's personal assistant that learns you from your camera roll and turns photos into done jobs: shop, fix, book, schedule.

Personal assistantFree

Pricing
Free
Category
Personal assistant
Platforms
Apple, Web
Type
Texting
Maker
Dazzle AI
Country
United States
Launched
September 2026
Website
dazzle.ai
Links
App Store
Last verified
October 26, 2026

What it does

Dazzle is a personal AI assistant from Dazzle AI, the start-up founded by Marissa Mayer. Instead of starting from your inbox, it learns your tastes, style, hobbies and the people who matter to you from the photos you choose to share, then suggests restaurants, concerts or trips that fit. Snap a photo of something you want, a flat tire or a school flyer and it buys on approval, schedules the repair or adds the dates to your calendar. You can use it in the iPhone app, by text or iMessage, or on the web for bigger projects like trip planning. It works with its own accounts and tools rather than signing in as you, asks for explicit approval before purchases, bookings or payments, and a human support team steps in on complicated tasks. It also offers an MCP so other agents can use its photo context. The iPhone app is free.

  • Builds personal context from photos you choose to share
  • Photo to action: buys on approval, schedules repairs, adds events
  • Personal recommendations from past photos and screenshots
  • Acts with its own accounts, not as you
  • Human support specialists for complex tasks
  • MCP for Claude, Codex and OpenClaw
  • Learns you from your photos
  • Shops, books and schedules on approval

Best for

iPhone users whose camera roll says more than their inboxTurning flyers, receipts and snapshots into tasks

The maker

Dazzle AI, Inc

“Pictures, Not Prompts”In their words

Pricing

Free

Free on the App Store; no paid plan listed on the official site (checked Oct 26, 2026).

See the pricing page

Prices change. Confirm on the official site.

Runs on

iOSWebSMS

Runs on: iOS, Web, iMessage/SMS. Not listed: Android, Mac, Windows, Linux, CLI, Chrome, WhatsApp, Telegram, API.

iPhone app (iOS 26+), text or iMessage, and the web.

Privacy

Read the privacy policy

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Sources

Last verified October 26, 2026

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