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Dia

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AI-native browser from The Browser Company (now part of Atlassian) — chat with any tab.

Pricing

Freemium

Category

Productivity

Company

The Browser Company

Founded

2025

Free to download; plan structure under Atlassian ownership still evolving. Verified July 2026.

Pricing verified Jul 2026

Who It's For
Power usersKnowledge workersArc usersAI browser early adopters
Details
CompanyThe Browser Company
Founded2025
WebsiteVisit

About Dia

Dia is an AI browser from The Browser Company, the team behind Arc, which was acquired by Atlassian for $610M in October 2025. It brings AI chat and contextual assistance directly into browsing — asking questions about open tabs, drafting in the page, and automating everyday web workflows — rather than a separate chatbot tab. Dia is the successor to Arc, which is in maintenance mode.

Key Features

  • Chat with open tabs and page context
  • In-page writing and editing assistance
  • Skills for repeatable browsing workflows
  • Mac-first design from the Arc team
  • Backed by Atlassian

Pros & Cons

Pros

+ Thoughtful browser UX heritage from Arc

+ Genuinely useful tab-aware AI assistance

+ Free to use during rollout

Cons

- Platform support still limited (Mac-first)

- Feature set evolving under new ownership

- Extension ecosystem smaller than Chrome's

Use Cases

AI-assisted browsingReading and writing on the webResearchProductivityWeb workflows

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