Clay

Verified

AI-powered go-to-market data enrichment and prospecting workspace.

4.4

FreemiumData & Analytics

Pricing

Freemium

About Clay

Clay is a sales and growth platform for finding leads, enriching company and contact data, researching prospects with AI, and building outbound workflows. It combines data providers, AI agents, and spreadsheet-like workflows for modern go-to-market teams.

Key Features

Lead enrichment
AI prospect research
Data provider integrations
Outbound workflow tables
CRM and sales tooling integrations

Pros & Cons

Pros

+ Excellent for GTM research and enrichment workflows

+ Flexible spreadsheet-like interface

Cons

- Credit costs can climb with heavy enrichment

- Requires careful data quality and deliverability practices

Use Cases

Sales prospectingLead enrichmentAccount researchOutbound personalizationGTM data workflows

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