§ Recipe

YouTube creator stack.

YouTube is a funnel: hook, retention, CTR, sub rate. Each tool here optimizes a specific metric — not because the creator is cynical but because the alternative is burnout.

Indie
  1. Topic research

    01
    Perplexity logo

    Perplexity

    AI answer engine for cited web research and fast synthesis.

    Research & Search
    Freemium
    4.6

    Before the thumbnail, the title, or the script: what's actually underexplored in your niche? Perplexity pulls together what exists so you can aim at what doesn't.

  2. Script writing

    02
    Claude logo

    Claude

    Anthropic's long-context assistant for writing, coding, analysis, and careful reasoning.

    Chatbots & Assistants
    Freemium
    4.8

    Structure — cold open, setup, promise, payoff — is what retains viewers. Claude is a better script doctor than any YouTube guru on Twitter because it actually read your draft.

  3. Video edit

    03
    Descript logo

    Descript

    Transcript-based video editor with Underlord AI, avatars, and dubbing.

    Video & Audio
    Freemium
    4.4

    The editor for creators who don't love editing. Descript removes the suffering; you keep the creative decisions.

  4. Voiceover

    04
    ElevenLabs logo

    ElevenLabs

    AI voice platform for text-to-speech, voice cloning, dubbing, and conversational audio.

    Video & Audio
    Freemium
    4.7

    B-roll narration, multilingual dubs, pickup lines you didn't record. Lets a solo creator sound like a channel with a voiceover budget.

  5. Shorts + social

    05
    Opus Clip logo

    Opus Clip

    AI clipping platform that turns long videos into short-form social clips.

    Video & Audio
    Freemium
    4.3

    Your YouTube video becomes TikToks, Reels, and Shorts automatically. Same hour of shooting, five distribution channels.

  6. Thumbnails

    06
    Canva logo

    Canva

    Design platform with 25+ AI tools — Magic Studio makes everyone a designer.

    Design & Creative
    Freemium
    4.5

    The single biggest CTR lever on YouTube. Canva's thumbnail A/B workflow helps you iterate until the curve points up.