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Poke vs Tab

Both are assistants you text instead of opening an app, and both remember your context. Poke is free to start and strongest at email, calendar and background automations; Tab is in private beta and finishes the errand itself: it calls, books and buys with your approval, on its own computer and browser.

Price
Free plan, paid from $19/mo
Private beta; no public pricing yet
Free plan
Yes
–
Plans
  • Free$0
  • Pro$19/month
  • Ultra$199/month
–
What it is
A text-message assistant for email, calendar, research and automations.
A personal AI worker you text, that does real errands: books, calls, buys, builds.
Made by
The Interaction Company of California (part of Cognition)
Terrasoft, Inc.
Chat apps
WhatsAppTelegramiMessage/SMS
iMessage/SMS
Key features
  • Proactive updates
  • Frontier models
  • Automations in background
  • Poke Recipes
  • Memory of your context
  • Text-based interface
  • Makes phone calls
  • Places orders and payments
  • Works with photos, PDFs, video
  • Own computer and browser
Best for
  • Email and inbox organization
  • Calendar and reminders
  • Proactive automations
  • Booking and scheduling
  • Making phone calls
  • Purchases and payments
Updated
Oct 19, 2026
Oct 13, 2026
Links
Official site (opens in a new tab)Full listing
Official site (opens in a new tab)Full listing
Where they match
Kind
Personal AI assistant
Personal AI assistant
Listed
Oct 12, 2026
Oct 12, 2026

Only what each maker states. A dash means not listed. Prices change, so check the official site before you buy.

Where they differ

  • Price: Poke has a free plan, Pro at $19/month and Ultra at $199/month; Tab is in private beta with no public pricing yet.
  • Chat apps: Poke works in Messages, WhatsApp and Telegram; Tab works in Messages (iMessage and SMS).
  • What it does: Poke handles email, calendar, research and automations that run in the background; Tab makes phone calls, places orders you approve and builds docs, videos and sites.
  • Spending: Tab shows exactly what it is buying and pays nothing until you approve; Poke's listing doesn't mention purchases.

Which to pick

Choose Poke if you want to start free today and mostly need help with email, calendar and automations.

Choose Tab if you want errands done for you, like calls, bookings and purchases you approve, and don't mind a private beta.

Keep looking

Facts from each maker's official pages, last verified October 24, 2026.